miércoles, junio 21, 2006

Who knows "Magda Majewski"?

When you google that name you will find a wealth of slightly dubious pages. All of them have that name in their source but it never appears on the screen. It is mixed with a lot of many other quite arbitrary words and every so often an actual keyword for the site is repeated. This is search engine optimisation and probably works in almost the same way as the strange clippings from poems and novels you may have noticed in SPAM emails - to dilute the density of keywords. In the case of SPAM the keywords shall be hidden altogether. Here they just shall be watered down to a concentration that correponds to a "serious" site which is not trying to increase its search ranking. Now by using a person's name the situation becomes a bit strange. Let's suppose a future employer of Magda's is checking here name in the internet. Couldn't she argue that her reputation is tarnished? I wouldn't like to read "s eats rabbit poo" all over the net. Whether it be true or not.